Boy meets girl, they get married, have kids, the end.
But that isn't the only type of love that exists in the world.

Enter Love is Essential, where we take the trope of ‘Boy Meets Girl’ and reject it – showing the many types of love and relationships that are essential in our lives.

Our campaign shows a series of vignettes representing a wide variety of essential love stories, highlighting the Blue Nile essential pieces that have a role no matter where you are in your story.